When the Route 106 underpass was built in Mansfield, Massachusetts it left two things. A railroad bridge and giant empty wall.
From there, a committee was formed of locals called the Mansfield Mural Project. The idea was simple, keep Mansfield beautiful. As part of this work they hired a fantastic artist to design and paint a mural that captures Mansfield’s rich history.
As the project came to a close the committee wanted an exciting way to announce the new mural. That is where I came in. I met with the head of the committee and we talked history, design and deadlines.
It became pretty clear, pretty quickly that the Mural Projects website was also going to need to be updating. And like many of the projects that I tackle, that would require a lot more than a fresh coat of paint. Their old website was a cookie cutter drag and drop template that ironically didn’t make it very easy to update.
Their new website is a modern fresh take on traditional ‘public monument’ websites. The design is bold and inviting. It is also running on the fantastic WordPress CMS meaning that the committee can easily update the website without needing any prior coding knowledge.
It is also mobile responsive. Which means that people who visit the mural will be able to bring up the website on their smartphones and learn about the mural that way.
One of my favorite things that came from this project was a logo that I designed to help brand and advertise the mural. Inspired by the large ‘goose’ section of the mural, this cute, fun logo can be used on anything from t-shirts to coffee mugs. From a branding perspective, the sky is the limit.
As of writing this, we are in the process of updating the brochures. Because we can move more content onto the new website we don’t need to rely so heavily on the paper brochure. Meaning in the future we will actually be saving money and paper!
Soon we will also be accepting donations and selling merchandise, so stay tuned for that.
If you are interesting in the Mansfield Mural be sure to visit their new website.