When the Route 106 underpass was built in Mansfield, Massachusetts it left two things. A railroad bridge and giant empty wall.
From there, a committee was formed of locals called the Mansfield Mural Project. The idea was simple, keep Mansfield beautiful. As part of this work they hired a fantastic artist to design and paint a mural that captures Mansfield’s rich history.
As the project came to a close the committee wanted an exciting way to announce the new mural. That is where I came in. I met with the head of the committee and we talked history, design and deadlines.
Over the course of a couple short months we were able to put together a brochure that documented the history and design of the mural. This mural is jam packed with content. We had to design a custom layout that would fit all the content at a size that massively overshadows traditional tri-fold brochures.
Update: I got an email from the head of the committee telling me that they’ve given away almost the entire stock of 1000 initial brochures. I love when the things I create get into the hands of real people!
If you are interesting in the Mansfield Mural or the Mural Committee be sure to visit their website.