Brainstorm is an application concept designed to help users track their headaches and migraines. Based on inputted information, the app would provide users with feedback to help minimize and prevent future occurrences.
My goal from the beginning was to create a distinctive voice for Brainstorm while maintaining a native look and feel of applications on iOS and Android. I began with a sliding card interface for showing and hiding patient records with an interactive gesture.
Through testing, I was able to develop a custom interface for indicating pain spots. Users can simply tap on the part of an interactive head to begin the process of creating a new record. Users found this method to be the most intuitive and quick as it eliminated a number of steps.
I did extensive testing in the development of Brainstorm. Including a session at the MathWorks User Experience testing facility. My testing showed that users were less likely to trust their information on clunky, out of date apps and sites. Instead, preferring clean, friendly layouts and easy to understand workflows.
The Brainstorm design guideline prefers a dark color scheme in order to ensure that users who are experiencing light sensitivity can easily access the application and website.
As part of designing Brainstorm, I wanted to give the application and the website a cohesive brand. Logo exploration began with a deep dive into many forms. The ones that stood out the most were the brain, an umbrella and a lightning bolt.
The final logo shifts depending on the use case. For most digital applications, I have been using a simplified umbrella logo. However the head with a lightning bolt is one of my favorites.
To experience the Brainstorm mobile application concept as an interactive prototype through Adobe XD click here.