I am a web and graphic designer in the Communications department of the Boston University Henry M. Goldman School of Dental Medicine.
My responsibilities include maintaining and updating our website, graphics for social media, creating print and email collateral, and event photo and videography.
I have been the principal designer of Impressions, BU’s dental alumni magazine, since 2019. In this role, I am able to project manage, copy edit, execute, and develop future goals using data gathered through user testing, analytics, and feedback surveys.
I’ve also been fortunate to work on other publication design projects including the GSDM Holiday Cookbook, and interview packets for incoming students.
The BU Dental website is a highly trafficked information resource for students, faculty, staff, patients, and the general public.
Updating and maintaining a website as large as BU Dental required studying both qualifiable and quantifiable data through user testing and analytics.
Through phased rollouts we have been able to update the Dental site using the data gathered as part of testing. By going section-by-section, often multiple projects at a time, we have been able to increase user engagement while simplifying the process of finding crucial information into one or two click operations. This is done within WordPress using staging sites, custom HTML and CSS code, and critical design principals.
Both the desktop and mobile experiences of the Dental site have been drastically improved thanks to the work that our team has been able to develop and see through.